Skip to Content

screen-shot-2017-01-09-at-10-03-33-am

Part of being a lifestyle brand is engaging with other beautiful brands that walk hand in hand with our elegant, coastal style. We know that a home is comprised of pieces from many different places, and its important to us that our product will not just stand out from the rest – but we want to make sure our pieces compliment the rest as well. We have found that the coastal inspirations and whimsy of Spartina 449 are truly complimentary to the Emily McCarthy style.

823574823574i

Do you love Emily’s scarf in the very first photo? It’s darling and it’s even more precious because it’s a scarf with the map of Savannah on it. Click either of the images above to make sure it’s in your wardrobe!

exteriorstore2

mermaidwall

styleslvwall

We hosted a sip and shop event at Spartina 449’s downtown Savannah location at the end of October and had such a fun experience. The baubles, the totes, the devotion to seaside life – it truly aligns itself with all of our favorite things! How gorgeous is this store?

Emily McCarthy + Spartina 449

We see the girl with signature style who can’t get enough of a great classic, brown cross body bag. Inside it she has a journal to keep all of her fresh and exciting ideas about her passion. The Spartina 449 Savannah map journal tugs at our heart strings, because it’s so important to keep home close to you no matter where you are. She never leaves the home without a bit of sparkle and a bit of sass. Spot cheetah around her neck is a must!

She’s also the kind to have her folded notes closeby so that no matter what adventure she’s on, she’s sending love to those who fill her heart the most.

(Spartina 449 “Sea La Vie Stand Out/ Flamingo” necklace // Ruled 5X7 Savannah Notebook // Middleton Crossbody bag // Emily McCarthy Spot Cheetah Scarf // Emily McCarthy Flat Note Cards)

What else do you love from Spartina 449?

Emily McCarthy

One comment

  1. Jessica Maples says

    We loved partnering with you on this event Emily. Have a fabulous 2017!


    January 10, 2017
Categories: emily's favorite things, fashion, partnerships, savannah, signature style, style

kelliboydphotography0144

It’s 2017, and we couldn’t possibly think this year was any more gorgeous. How could it not be? Last year was our biggest and best year ever here at The Shoppe. The Emily McCarthy brand reached new heights and expanded to new countries. Our team grew from just three, to eight! It’s impossible to put into words how incredible it feels to know that we have another year in store, that can be just as big… if not bigger.

What has stayed the same, however, is our commitment to creating content and irreverent design. There will never be a pattern or item that you can get at our shoppe that hasn’t been carefully curated and born just for you and yours. We want your home to feel branded, your life to feel elegant, and your world to be enhanced because we are in it. We live in a world of sparkle and possibility.

kelliboydphotography0101

We look back at 2016 and see COLOR! Vibrant color in every way. From our beautiful collaboration with Style Me Pretty Living and our favorite boozy ice cream social, especially. (We still cannot get enough of the flavored Cathead vodkas when making signature cocktails.) The addition of our Kate Spade pieces set this apart as one of our favorite, and tastiest, shoots to date. You definitely want to re-visit the post and have as much fun as we did! Click, click!

13494908_1047654961986448_449368064853306541_n

With our beautiful space, we decided we needed to have our best girls over as often as possible. So, we started a hostess hour to share our best tips and tricks. From personal style to decor to how to create the perfect bar cart – we can’t wait to bring you even more fabulous ideas. (Re-live the fun of our very first Hostess Hour by a click here! Emily hosted a “Build-a-Bar” workshoppe.)

PaigeHostessHour-34

Paige Minear made a guest appearance to show off her signature style for August’s Hostess hour. She is fashionable, bold, self aware, and fearless. a perfect example of who we cater to here. Full recap by clicking here.

PaigeHostessHour-4

With the shoppe always aiming to please our busy clientele, we introduced our curbside service. Though we promise there is always plenty of parking, we can easily run your orders out to you when in a rush. Perfect for when you have to rush to a bridal shower, or back home to host your own fete! We won’t let you down. Click here to learn even more about our curbside service.

IMG_7253

IMG_7455

Savannah Weddings magazine was the perfect place for us to unveil a brand new pattern – our capri tile. Not only did we have a ball creating this gorgeous Bridesmaid luncheon, we were honored to be featured. Capri tile can be purchased to bring a touch of opulence to any room in your home. From pillows, to trays, to tea towels – we love to see a home outfitted and elevated in this pattern. To see all the gorgeous details of this shoot, read the full post here. 

dcs_8159

_dsc6817

Woven Font | Emily McCarthy

Life is better with your friends, so we teamed up with Moon & Lola to create a brand new set of products for you. This collaboration went hand in hand with the introduction of the newest font that Emily created – Woven. We were able to display this beautiful font on bracelets, key chains, necklaces, cake toppers, and even Christmas tree ornaments just to name a few. Classic with a modern flare – our favorite way to innovate! Click here to re-live the fun in our post! 

PlayingCards_53

We upped the ante with custom decks of playing cards. We also upped your gift giving game with this one. Click right here to learn more about our custom card decks!

thesoutherncconference

Emily had some fun in Charleston with her favorite blogging girls at The Southern C conference. The Southern C has been such a valued part of our brand and culture here. Click here to see their website and revel in their content.

Joy and Grand Opening (8 of 13)TEXT

We made it our specific business to help you Invite Joy into your life and the lives of others. With every purchase we remind you to put joy at the top of your list – for yourself, and everyone you meet. A portion of all proceeds from our shoppe goes right back to the community to a different charity that we choose yearly. For our inaugural year, we chose The Next Generation at the Children’s Hospital. Visit our “Invite Joy” page to read more!

engage2016

Emily was able to join Engage 2016 at Sea Island. The wedding industry is a passion of hers, and it’s a passion here at the Shoppe. How can we make your wedding day more elegant and special than you ever dreamed? How can we elevate your personal style to be laced into each and every detail right down to the invitations? We are constantly learning so continue being the best of the best when it comes to weddings.

fallpatternsFall gave us another chance to unveil fresh new patterns hand designed by Emily! We are absolutely in love with the colors that we got to surround ourselves with all fall.
holidaypapershoppe

 

And look here, a dream come true for Emily! We introduced the Holiday Paper Shoppe. Now anyone can inject their holiday cards with a higher level of elegance than ever before. Emily spent countless hours designing and perfecting these customizable holiday cards for you to send to all of your loved ones. High quality paper and gorgeous layouts mean that your cards are easily the most fun and chic to give and receive any holiday season! We hope you’re already excited for your 2017 holiday cards.

The gang was all present to cut the ribbon and clink glasses!

Perhaps the most special moment of all – we opened our brick and mortar store. The emerald green doors weren’t just the way to enter into the shoppe – they were a beacon of light showing us what hard work can achieve. There is no dream too big. That, we believe whole heartedly. Cheers to 2017.

What would you like to see from the Emily McCarthy Shoppe in 2017? Let us know!

Emily McCarthy

No comments yet.

Categories: emily's favorite things, entertaining

We have been so honored to be included in several gift guides this season, the most recent being Redbook. In the November 2016 issue, you’ll see all of the most wonderful ideas for a happy holiday. Our custom lucite tray, in our eyes, is the real star of the show! We couldn’t agree more with the sentiment, “No last minute scramble. Just the most thoughtful, personal gifts ever.”

Our lucite trays vary in size and can be taken in so many directions and color ways. Use one for your baubles with a multi-spot cheetah pattern, and serve your drinks on another with a custom monogram.

Click here to begin customization for everyone on your gift list.

screen-shot-2016-11-17-at-2-51-25-pm

Emily McCarthy

No comments yet.

Categories: emily's favorite things, holiday, to give

Our mission in your life is quite simple – we create new styles that meet a classic concept. Having something for everyone’s signature style is our true intention with the design we create. That’s why we are introducing “Woven”, the newest font to the exclusive line-up, available in shoppe and online. Woven has quickly become one of our favorites, and we hope you will love it just as much! Order all your favorites with this new style and you’re sure to fall in love all over again.

Woven Font | Emily McCarthy

Make sure you click here to see the whole line-up!

Emily McCarthy

No comments yet.

Categories: product design, signature style, the shoppe

If you’ve followed the blog since the inception in 2004 then you’ve definitely seen the evolution of my business and brand. As my business has moved from my first home, to our current home, then a artist’s cottage/co-op to our new shoppe and studio, we have continued to refine the logo and design elements. It’s funny how some things change, while others stay the same. What remains are classic elements with a modern twist. That basically explains my entire design aesthetic. I love to make old traditions and classic elements new again with a signature twist for the modern-day client. Looking back to 2013 when I made the transition from my pre-marriage business name, Emma J Design, to Emily McCarthy, I revealed the new logo here. Now that we have opened the Shoppe and explored the many avenues of packaging options, product assortments and client experience, the brand has officially arrived to this beautiful place, in which I have never been so proud. This has never felt more like me, more like our clients and more like the business that is growing exponentially every single day. I am so so grateful to be able to design what I love and witness the passion our clients have for the very same things.

I thought it was apropos to officially update our brand style guide and also share a few ways that we have incorporated these elements to our first retail location.

Emily McCarthy Style Guide

kelliboydphotography0015

I’ve spent many years designing retail branding for the most fabulous boutiques, and in April, I was able to bring my own vision to life with my first brick and mortar. I applied this concept by adding small touches of my logo throughout the space – notice that our signature greek key pattern (made of the logo on repeat) is used on everything from the fabric on our drapes to the metal panels on the checkout, as well as on tablecloths, trims and borders on packaging. We incorporated the logo subliminally into every aspect of the store without making it too obvious or overly dramatic.

kelliboydphotography0092

Note how we incorporated our logo on the laser-cut panels at checkout, on our bar cart and on our console table (in collaboration with Taylor Burke Home)…

kelliboydphotography0049

kelliboydphotography0044
…on the bar stools at the design bar…
kelliboydphotography0053
…on our tablecloths…
kelliboydphotography0082
…ribbons and tags…
kelliboydphotography0117
…aprons…
kelliboydphotography0122
…curtains…
DSC_0852
…stickers and boxes…
DSC_0499
…candles…
kelliboydphotography0129
…and, of course, our storefront!

Cheers!

Emily McCarthy
(hello@emilymccarthy.com or emilymccarthy.com/brands for more information on branding services)

****Photography by Kelli Boyd

No comments yet.

Categories: branding

We have been a little quite around the shoppe and studio lately – and there is good reason why! Hurricane Matthew arrived to Savannah with a vengeance and we hunkered down to protect our homes and beautiful city. Just this past week, we were able to start trickling back to our businesses and homes – some damaged immensely. We consider ourselves extremely lucky – we had very minimal damage and a week without power. Compared to the loss that some families endured, we are thankful to be here and with a roof over our heads.

14479821_10154109643047987_5447767362429617570_n 14495285_10154109643062987_5295610617109805022_n(We boarded up our house before leaving for the Hurricane)

The storm rolled in Friday afternoon and we decided to wait it out by staying in Savannah. We felt safe and secure at my in-laws due to the construction of their home – it was definitely built to withstand hurricane-strength storms. We awoke Saturday morning to find a city of destruction. Our beautiful Savannah was hit hard. Very hard. We have spent the last week repairing the damage, clearing roads and restoring power (thanks to thousands of power company linemen that traveled from all over the United States – and my husband!) We were able to return home from many nights with family when we regained power at our home Thursday afternoon.

screen-shot-2016-10-16-at-2-20-17-pm screen-shot-2016-10-16-at-2-20-24-pm screen-shot-2016-10-16-at-2-20-35-pm screen-shot-2016-10-16-at-2-20-43-pm

Needless to say, we are GLAD to be home!

We decided to uplift spirits and create a moment of Joy in the Shoppe this week with a Power Party! We had coffee, treats and a place for our favorite guests to join together for a happy celebration.

14671285_1126865310732079_6668435291133815268_n

I was feeling extra thankful today so I thought I would share with everyone. These past couple of weeks has helped us focus on the things that really matter. Not our possessions, not material things, but the moments we are spending together making memories. We have each other and that’s the only thing we really need in this world.

What are you thankful for? Who is in your life that you couldn’t imagine your life without?

Go tell them….today!

I’ll close with one of my favorite inviteJOY cards from the Shoppe:

inviteJOY Cards – Emily McCarthy Shoppe

 Emily McCarthy

No comments yet.

Categories: emily's favorite things, in the life of...

mlxxem-launch-party-graphic-twitter

dcs_8159

Necessity is the mother of invention, and fabulosity is definitely the mother of this collaboration.

It’s our goal here at the Shoppe to always stay a step ahead of the game so that you don’t have to. From arm candy to cake toppers and finials, we tried to create things that would bring joy and custom aesthetic to multiple areas of your life. Being able to stay forward thinking so that your signature style can evolve in a way to support your classic roots is a gift from this collection to you! Fun yet refined, modern yet sophisticated. We can’t wait to see how you style these pieces in your own way.

_dsc6817

_dsc6742

Shop the whole collection on our website! Custom orders are also available to be taken in The Shoppe on Abercorn in Savannah, GA!

mlxxem-all-1

mlxxem-key-chains-interlocking-and-woven

mlxxem-charms-on-nora-2

mlxxem-charms-1

Aren’t these just, ahem, charming?

Emily McCarthy

No comments yet.

Categories: product design, style, the shoppe

PlayingCards_18-2

Why “lose” or “draw” when you can just always win? That’s what we think! Have you seen our brand new custom card deck options? Literally, the gift for the hostess who thinks she might just have everything. If hyperbole can be excused for this instance: we’re actually obsessed with these decks!

PlayingCards_69

The perfect gift for a college student, male or female. We know they’ll get a lot of use… and, in fact, we’d get that student two decks in case one gets (ahem) spilled on.

PlayingCards_53

A feast of colors are available to keep everything bright and lively – you know how much we like bright and lively!

PlayingCards_76 PlayingCards_78 PlayingCards_81 PlayingCards_82 PlayingCards_84

Shop all the options online right here! Let us know how you’ll be doubling down on this gift. 

May the odds be good!

Emily McCarthy

No comments yet.

Categories: emily's favorite things, the shoppe

IMG_7065

Ask any bride and she’ll agree – she can’t thank her bridesmaids enough for lending support during the most exciting time in her life! Hosting a bridesmaids luncheon is the perfect way to introduce bridesmaids who come from different cities and different friend groups, it’s also a beautiful way to express your gratitude!

IMG_7109

When we were asked to style a bridesmaid luncheon, there was nothing but excitement at the Emily McCarthy Shoppe. Weddings give us life around here, from paper products to custom monogramming and our brand new Registry Programme – they’re practically the tie that binds!

We drew our inspiration from something old, something new, something borrowed, and something blue. What we loved about this – is that all of these things could be represented in the classic ginger jar. They come in so many shapes and sizes, a centerpiece was born.

IMG_7473

Once the centerpieces made their places at the table, filling them with vibrant flowers was the easy touch that could take them from ornamental to truly sensational. As we continued the theme of bright pink to mix with the white and blue, we loved the variety that John Davis Florist selected. Instead of sticking with one type of flower for each ginger jar, we were blown away at the impact that the different types truly made as far as the statement went.

IMG_7047

(Lucite catch-all tray made to order with color and monogram specifics. A gift that will finally be used, and hasn’t been overdone at other weddings)IMG_7050(Custom linen cocktail napkins elevate the scene from a casual party to a real fete)
IMG_7051(Calligraphy done by our own Ashley Curry)
IMG_7057

(Capri tile invitation custom made // Inquire within!)

Pink, white, and blue on a lush green backdrop. Vibrant, yet not busy. Special, yet completely achievable. Our exclusive Capri Tile print makes its debut here and really steals the show! From the invitations, dinner napkins, and large pillows – this gorgeous print is bold and simple all at once. IMG_7141

(Bright florals by John Davis Florist) IMG_7253 IMG_7317 IMG_7401 IMG_7437

(Capri tile pillow might be our new favorite go-to gift to give!)IMG_7455

(See the capri tile stealing the show continually! This time in a larger lucite tray.)

IMG_7472 IMG_7482

Sweet treats were quite literally the icing on the cake to bring our luncheon above and beyond. The fabulous artists at Gigi’s Cupcakes Savannah not only matched our colors perfectly, they utilized their creative abilities to make a special, sparkling touch. For even more details, be sure to pick up the latest copy of Savannah Weddings Magazine!

What would you like to see in a bridal luncheon?

Emily McCarthy

Photography: Sarah Buck

Florals: John Davis Florist

Linens and Dinnerware: Ranco Tent Rentals

Sweet Treats: Gigi’s Cupcakes Savannah

Hair: Parlor Blow Dry Bar

Make-up: Glow Medspa

Wardrobe: BleuBelle Boutique

No comments yet.

Categories: real weddings, savannah

Screen Shot 2016-08-15 at 8.26.24 AM

Knock knock, stranger! Did you know that we send out an email every week to let you know exactly what is new and fresh in The Shoppe? Well, we certainly do! (Also to note, by signing up to receive our emails you’ll get 10% off your first purchase.)

Make sure you’re not missing any of the exclusive deals (like the one we announced this week!) and that you’re learning about our new products as soon as they hit the shelves.

Sign up here to make sure your name is always on the VIP list.

 

Emily McCarthy

 

No comments yet.

Categories: the shoppe