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I had to share a few snippets of our latest trip down to Tybee for the afternoon. You’ll also notice a few of my favorite things like the new Sundress cover-up and The Beaufort Bonnet Company for the kids.

This was Miss Lillian’s first beach trip and we dipped her tiny toes in the ocean!

The Beaufort Bonnet Co. Monogrammed Hat The Beaufort Bonnet Co. Monogrammed Hat The Beaufort Bonnet Co. Monogrammed Hat BeachLillians1stTrip-10 BeachLillians1stTrip-11 BeachLillians1stTrip-15 BeachLillians1stTrip-43 BeachLillians1stTrip-53 BeachLillians1stTrip-61 BeachLillians1stTrip-64 BeachLillians1stTrip-70 BeachLillians1stTrip-82 BeachLillians1stTrip-87 BeachLillians1stTrip-93 The Beaufort Bonnet Co. Swim Trunks BeachLillians1stTrip-107 BeachLillians1stTrip-113 BeachLillians1stTrip-126 BeachLillians1stTrip-142 BeachLillians1stTrip-144 BeachLillians1stTrip-145 BeachLillians1stTrip-154

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  1. Sarai @ Confessions of an ex-ballerina says

    You have some cute kids. Love the hats too. 🙂


    July 29, 2015
Categories: in the life of..., Lillian Joy, motherhood

Our little bundle of “joy” arrived in May 28th and we have been enjoying baby snuggles and coos 24/7. I’ve also enjoyed a little quiet time here at home with my kiddos – creatively, it was the perfect time to take a break and have some relaxation. I have no doubt that this time will rejuvenate my creative spirit and I will be back soon in the studio!

For now, let me present my little miss!

Born May 28th at 11:07 am

Weighing 6 pounds and 19 inches long

Newborn Photos for Lillian Joy  |  by Erin Rene Photography Newborn Photos for Lillian Joy  |  by Erin Rene Photography Newborn Photos for Lillian Joy  |  by Erin Rene Photography Newborn Photos for Lillian Joy  |  by Erin Rene Photography Newborn Photos for Lillian Joy  |  by Erin Rene Photography Newborn Photos for Lillian Joy  |  by Erin Rene Photography Newborn Photos for Lillian Joy  |  by Erin Rene Photography Newborn Photos for Lillian Joy  |  by Erin Rene Photography Newborn Photos for Lillian Joy  |  by Erin Rene Photography Screen Shot 2015-07-12 at 11.20.53 AM Newborn Photos for Lillian Joy  |  by Erin Rene Photography Newborn Photos for Lillian Joy  |  by Erin Rene Photography Newborn Photos for Lillian Joy  |  by Erin Rene Photography Newborn Photos for Lillian Joy  |  by Erin Rene Photography Newborn Photos for Lillian Joy  |  by Erin Rene Photography

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Categories: in the life of..., Lillian Joy, motherhood

I love a good tassel and combine that with a gorgeous beach cover-up? You have me sold!

I discovered Sundress on Instagram and recently snagged this beauty from my branding client, Cone and Coleman, in Greenville, South Carolina. I couldn’t be more in love with this vibrant spunky piece!

Sundress Cover-Ups  |  Emily McCarthySundress Beach Coverups  |  Emily McCarthy Sundress Beach Coverups  |  Emily McCarthy Sundress Beach Coverups  |  Emily McCarthy Sundress Beach Coverups  |  Emily McCarthy

Here are a few more from their collection that I’m swooning over!

and how about the mini sizes! I’m dreaming of matching ones for me and Lillian one day!Sundress for Kids  |  Emily McCarthy

EmilyMcCarthy001

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Categories: fashion, style, style crush

Logo-01

I am ecstatic to introduce an amazing project that has been in the works for many months. I was approached by the lovely Cindy Edwards and Stephanie Duttenhaver to assist them with a branding project. They were starting a new skin care company and all of the products were inspired by Southern ingredients. It’s commonly thought women in the South tend to age better and have younger looking skin. These two ladies got to the bottom of that hypothesis and found out why. They put their knowledge to use and created Sapelo Skin Care.

Sapelo Skin Care :Modern Skin Care Inherited from the South  |  Branding and Design by Emily McCarthy

Taking a tip from nature’s twice-daily high tides in coastal Georgia, their regimine delivers a hydrating, nutrient-rich surge twice a day to the skin.

It begins with their Renewing Serum. The serum is a water-soluble hydrating formulation that floods the skin, opening channels between the cells to quickly deliver a deeply penetrating combination of vitamins, minerals, micronutrients, peptides and stem cells contained in both the serum and Rejuvenating Cream (step 2). Following up with the Softening Emollient Elixir in step 3 locks in the beneficial ingredients and helps them saturate the skin. Because normal skin cells replicate on a 28-day cycle, you will notice smoother, more radiant and firmer complexion after a month of use with 3-step system

Sapelo Skin Care :Modern Skin Care Inherited from the South  |  Branding and Design by Emily McCarthy

I just love their concept of following nature’s wonder of high/low tide – imagine the rivers of the coast and how fresh new water is brought in twice a day. This new surge of water brings nutrients, life and moisture to the dry areas. Cindy and Stephanie has taken note and created the 3-step program to revive your skin.

It is their mission to share a skin care line that leverages vast contemporary understanding of our skin’s cellular physiology while remaining authentically Southern. Sapelo Skin Care is rooted in the long-established traditions of indigenous botanical-based ingredients.  They seek to heal, rejuvenate and realign aged and weather-damaged skin using bioactive Southern natural ingredients and essential oils. This blend of gardenia stem cells, platinum peptides, honey and marine actives provide a rich cell communicating regimen that increases skin density. The combination of Southern secrets with scientific research creates an innovative approach to skin care.

Sapelo Skin Care :Modern Skin Care Inherited from the South  |  Branding and Design by Emily McCarthy

This is the first of this kind to hit the beauty industry and the amount of thought that went into each ingredient is impeccable. They have eliminated all of the ‘stuff’ commonly put into skincare like fillers and blockers.

Not only am I in LOVE with their products and have been using them religiously, but this is one of my favorite branding projects to date. Talk about dream project! I was able to design the logo, branding elements, packaging and bottles – talk about gorgeous!

These ladies are so excited that I’M excited that they have extended a 10% savings to all of my readers.

Enter “emilymccarthy” at checkout if you shop online at their website here.

You MUST try this – it is well worth the investment to completely change your skin. Due to the quality ingredients and science, any age group will benefit as well. Personally, I feel that my skin is plumper, softer and more even in skin tone.

Sapelo Skin Care :Modern Skin Care Inherited from the South  |  Branding and Design by Emily McCarthy

I’ve thoroughly enjoyed watching this business take off!

If you know of a retailer/spa in your area, they are looking to expand their market: Info@SapeloSkincare.com

Sapelo Skin Care :Modern Skin Care Inherited from the South  |  Branding and Design by Emily McCarthy

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Categories: beauty, branding