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If you’ve followed the blog since the inception in 2004 then you’ve definitely seen the evolution of my business and brand. As my business has moved from my first home, to our current home, then a artist’s cottage/co-op to our new shoppe and studio, we have continued to refine the logo and design elements. It’s funny how some things change, while others stay the same. What remains are classic elements with a modern twist. That basically explains my entire design aesthetic. I love to make old traditions and classic elements new again with a signature twist for the modern-day client. Looking back to 2013 when I made the transition from my pre-marriage business name, Emma J Design, to Emily McCarthy, I revealed the new logo here. Now that we have opened the Shoppe and explored the many avenues of packaging options, product assortments and client experience, the brand has officially arrived to this beautiful place, in which I have never been so proud. This has never felt more like me, more like our clients and more like the business that is growing exponentially every single day. I am so so grateful to be able to design what I love and witness the passion our clients have for the very same things.

I thought it was apropos to officially update our brand style guide and also share a few ways that we have incorporated these elements to our first retail location.

Emily McCarthy Style Guide

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I’ve spent many years designing retail branding for the most fabulous boutiques, and in April, I was able to bring my own vision to life with my first brick and mortar. I applied this concept by adding small touches of my logo throughout the space – notice that our signature greek key pattern (made of the logo on repeat) is used on everything from the fabric on our drapes to the metal panels on the checkout, as well as on tablecloths, trims and borders on packaging. We incorporated the logo subliminally into every aspect of the store without making it too obvious or overly dramatic.

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Note how we incorporated our logo on the laser-cut panels at checkout, on our bar cart and on our console table (in collaboration with Taylor Burke Home)…

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…on the bar stools at the design bar…
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…on our tablecloths…
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…ribbons and tags…
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…aprons…
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…curtains…
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…stickers and boxes…
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…candles…
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…and, of course, our storefront!

Cheers!

Emily McCarthy
(hello@emilymccarthy.com or emilymccarthy.com/brands for more information on branding services)

****Photography by Kelli Boyd

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Categories: branding

We have been a little quite around the shoppe and studio lately – and there is good reason why! Hurricane Matthew arrived to Savannah with a vengeance and we hunkered down to protect our homes and beautiful city. Just this past week, we were able to start trickling back to our businesses and homes – some damaged immensely. We consider ourselves extremely lucky – we had very minimal damage and a week without power. Compared to the loss that some families endured, we are thankful to be here and with a roof over our heads.

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The storm rolled in Friday afternoon and we decided to wait it out by staying in Savannah. We felt safe and secure at my in-laws due to the construction of their home – it was definitely built to withstand hurricane-strength storms. We awoke Saturday morning to find a city of destruction. Our beautiful Savannah was hit hard. Very hard. We have spent the last week repairing the damage, clearing roads and restoring power (thanks to thousands of power company linemen that traveled from all over the United States – and my husband!) We were able to return home from many nights with family when we regained power at our home Thursday afternoon.

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Needless to say, we are GLAD to be home!

We decided to uplift spirits and create a moment of Joy in the Shoppe this week with a Power Party! We had coffee, treats and a place for our favorite guests to join together for a happy celebration.

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I was feeling extra thankful today so I thought I would share with everyone. These past couple of weeks has helped us focus on the things that really matter. Not our possessions, not material things, but the moments we are spending together making memories. We have each other and that’s the only thing we really need in this world.

What are you thankful for? Who is in your life that you couldn’t imagine your life without?

Go tell them….today!

I’ll close with one of my favorite inviteJOY cards from the Shoppe:

inviteJOY Cards – Emily McCarthy Shoppe

 Emily McCarthy

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Categories: emily's favorite things, in the life of...

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Necessity is the mother of invention, and fabulosity is definitely the mother of this collaboration.

It’s our goal here at the Shoppe to always stay a step ahead of the game so that you don’t have to. From arm candy to cake toppers and finials, we tried to create things that would bring joy and custom aesthetic to multiple areas of your life. Being able to stay forward thinking so that your signature style can evolve in a way to support your classic roots is a gift from this collection to you! Fun yet refined, modern yet sophisticated. We can’t wait to see how you style these pieces in your own way.

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Shop the whole collection on our website! Custom orders are also available to be taken in The Shoppe on Abercorn in Savannah, GA!

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Aren’t these just, ahem, charming?

Emily McCarthy

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Categories: product design, style, the shoppe