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We were so excited to hear from Magnolia Bluebird Design & Events on rebranding her current wedding & event planning business. Danielle wanted a polished and timeless brand with a nod to their Southern roots. With a teal, gold, and grey color palette, we were so pleased with how this turned out! Interested in  branding design services? Email hello@emilymccarthy.com for more information.

Emily McCarthy Branding Design | Magnolia Bluebird Design & Events Branding BoardEmily McCarthy Branding Design | Magnolia Bluebird Design & Events Printed MaterialsEmily McCarthy Branding Design | Magnolia Bluebird Design & Events Packaging Materials

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Categories: branding

When creating a brand, it’s not about us. We are true to your history and your story. As a couple, you need to create something meaningful to who are you now, but also rooted in tradition. This is how Emily is able to create beautiful home branding through custom monograms! See what she has to say about creating something completely one-of-a-kind for our clients.

Emily McCarthy

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Categories: branding, inspired by, product design, the shoppe

If you’ve followed the blog since the inception in 2004 then you’ve definitely seen the evolution of my business and brand. As my business has moved from my first home, to our current home, then a artist’s cottage/co-op to our new shoppe and studio, we have continued to refine the logo and design elements. It’s funny how some things change, while others stay the same. What remains are classic elements with a modern twist. That basically explains my entire design aesthetic. I love to make old traditions and classic elements new again with a signature twist for the modern-day client. Looking back to 2013 when I made the transition from my pre-marriage business name, Emma J Design, to Emily McCarthy, I revealed the new logo here. Now that we have opened the Shoppe and explored the many avenues of packaging options, product assortments and client experience, the brand has officially arrived to this beautiful place, in which I have never been so proud. This has never felt more like me, more like our clients and more like the business that is growing exponentially every single day. I am so so grateful to be able to design what I love and witness the passion our clients have for the very same things.

I thought it was apropos to officially update our brand style guide and also share a few ways that we have incorporated these elements to our first retail location.

Emily McCarthy Style Guide

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I’ve spent many years designing retail branding for the most fabulous boutiques, and in April, I was able to bring my own vision to life with my first brick and mortar. I applied this concept by adding small touches of my logo throughout the space – notice that our signature greek key pattern (made of the logo on repeat) is used on everything from the fabric on our drapes to the metal panels on the checkout, as well as on tablecloths, trims and borders on packaging. We incorporated the logo subliminally into every aspect of the store without making it too obvious or overly dramatic.

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Note how we incorporated our logo on the laser-cut panels at checkout, on our bar cart and on our console table (in collaboration with Taylor Burke Home)…

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…on the bar stools at the design bar…
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…on our tablecloths…
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…ribbons and tags…
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…aprons…
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…curtains…
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…stickers and boxes…
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…candles…
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…and, of course, our storefront!

Cheers!

Emily McCarthy
(hello@emilymccarthy.com or emilymccarthy.com/brands for more information on branding services)

****Photography by Kelli Boyd

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Categories: branding

We were so excited to hear from Trim Tech on new branding for their current construction design business.  With a black, white and pink color palette, we were thrilled with how this turned out! Interested in my branding design services? Email hello@emilymccarthy.com for more information.

Emily McCarthy | Trim Tech Emily McCarthy | Trim Tech

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Categories: branding

We were so excited to hear from Tianna Vivienne on new branding for their current event planning business. With a black, lime and gold color palette, we were thrilled with how this turned out! Interested in my branding design services? Email hello@emilymccarthy.com for more information.

Emily McCarthy | Tianna Vivienne Emily McCarthy | Tianna Vivienne Emily McCarthy | Tianna Vivienne

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Categories: branding

We were so excited to hear from Taylor Burke Home on new branding for their current retail business. With a green, black and gold palette, we were thrilled with how this turned out! Interested in my branding design services? Email hello@emilymccarthy.com for more information.

Emily McCarthy | Taylor Burke Home Emily McCarthy | Taylor Burke HomeEmily McCarthy | Taylor Burke Home

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Categories: branding

We were so excited to hear from Smith’s Jewelers on new branding for their current retail business. With a green and gold palette, we were thrilled with how this turned out! Interested in my branding design services? Email hello@emilymccarthy.com for more information.

Emily McCarthy | Smith's Jewelers Emily McCarthy | Smith's Jewelers Emily McCarthy | Smith's Jewelers

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Categories: branding

We were so excited to hear from Sloan Ward on new branding for  her current interior design business. With an aqua, gold, green, orange and pink color palette, we were thrilled with how this turned out! Interested in my branding design services? Email hello@emilymccarthy.com for more information.Emily McCarthy | Sloan Ward Emily McCarthy | Sloan Ward Emily McCarthy | Sloan Ward Emily McCarthy | Sloan Ward

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Categories: branding

We were so excited to hear from Sharon Gilkey  on new branding for her current interior design business.   With ablue and gold color palette, we were thrilled with how this turned out! Interested in my branding design services? Email hello@emilymccarthy.com for more information.

Emily McCarthy | Sharon Gilkey Designs Emily McCarthy | Sharon Gilkey Designs

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Categories: branding

We were so excited to hear from Savannah OBGYN on new branding for their current practice. With a black, grey, taupe and silver color palette, we were thrilled with how this turned out! Interested in my branding design services? Email hello@emilymccarthy.com for more information.

Emily McCarthy | Savannah OBGYN Emily McCarthy | Savannah OBGYN

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Categories: branding